Privacy Policy
JRA Electrical SW
Last updated: 8 October 2026
1. Who We Are
JRA Electrical SW is a sole trader business owned and operated by James Richard Applewhite, providing electrical installation, maintenance, testing and repair services in Trowbridge, Wiltshire and surrounding areas.
Trading name: JRA Electrical SW
Business owner and data controller: James Richard Applewhite
Website: https://jraelectricalsw.co.uk
Email: enquiries@jraelectricalsw.co.uk
James Richard Applewhite is responsible for determining how personal information collected through this website is used and protected.
2. Information We Collect
When you contact JRA Electrical SW or complete our Request an Estimate form, we may collect the following personal information:
- Full name
- Email address
- Telephone number
- Postcode or location of the proposed work
- Type of electrical work required
- Description of the work or enquiry
- Preferred method of contact
- Any additional information you voluntarily provide
We may also collect information provided through telephone conversations, emails or subsequent correspondence.
Our website hosting and security systems may automatically process technical information, including IP addresses, browser information and website access logs, to maintain the security and operation of the website.
We ask that you do not include unnecessary sensitive personal information in your enquiry.
3. How We Use Your Information
We use the personal information you provide for legitimate business purposes, including:
- Responding to enquiries and requests for estimates.
- Contacting you to discuss your electrical requirements.
- Arranging site visits, inspections and appointments.
- Preparing and providing estimates or quotations.
- Carrying out agreed electrical installation, maintenance or repair work.
- Maintaining customer correspondence and service records.
- Meeting our legal, tax and accounting obligations.
- Protecting our website against spam, misuse and unauthorised access.
We do not sell or rent your personal information.
We do not use information submitted through our estimate request form to send unsolicited marketing communications.
4. Legal Basis for Processing Your Information
Under the UK General Data Protection Regulation (UK GDPR), we process personal information using the following lawful bases where applicable.
Contract and pre-contractual steps
When you request an estimate or engage our services, we process your information to respond to your request, prepare quotations and fulfil any resulting contract.
Legal obligations
We may retain and process information where necessary to comply with tax, accounting and other legal requirements.
Legitimate interests
We may process information where reasonably necessary to operate our business, maintain customer communications, manage records and protect our website, provided these interests do not override your rights and freedoms.
Consent
Where we specifically request your consent for an activity, you may withdraw that consent at any time.
The privacy acknowledgement included in our Request an Estimate form is intended to make customers aware of how their information will be used. Our principal lawful basis for responding to estimate requests is normally taking steps before entering into a contract.
5. How We Store and Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse or disclosure.
Information submitted through our website may be processed by our website hosting provider and transmitted to our business email account.
Access to customer information is restricted to those who require it for legitimate business purposes.
Although we take reasonable precautions to protect information, no internet-based system can be guaranteed to be completely secure.
6. Sharing Your Information
We do not sell personal information or share customer details with third parties for their independent marketing purposes.
Where necessary, personal information may be shared with:
- Our website hosting provider, Hostinger.
- Our business email service provider.
- Website maintenance, security and technical service providers.
- Accountants or professional advisers.
- Subcontractors or suppliers where necessary to fulfil agreed electrical work.
- Government authorities or regulatory bodies where disclosure is required by law.
We only share information where there is a legitimate business or legal reason to do so.
Our website uses WordPress and WPForms Lite to manage website content and customer enquiry submissions.
These systems and their supporting service providers may process technical information required to operate the website and deliver enquiries.
7. International Data Transfers
Some technology and service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place, as required by UK data protection legislation.
These may include recognised adequacy arrangements or approved contractual safeguards.
8. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
General enquiries and estimate requests
Where an enquiry does not result in work being undertaken, we normally aim to delete the information within 12 months of the last relevant correspondence, unless there is a legitimate reason to retain it longer.
Customer and project records
Where electrical work is undertaken, relevant records may be retained for longer periods to manage contractual obligations, warranties, certification, legal requirements and potential claims.
Financial records
Invoices, payment information and other relevant accounting records are retained for the periods required by applicable UK tax and accounting legislation, which will commonly be at least six years.
When personal information is no longer required, we will take reasonable steps to delete it securely.
9. Cookies and Website Technologies
Our website is built using WordPress and uses the Astra theme, WPForms Lite and supporting website hosting and performance technologies.
Cookies or similar technologies may be used where necessary for website operation, administration, security and performance.
WordPress may set cookies for authorised website administrators when they log in or manage the website.
Our website may also use technical measures to protect forms against spam or automated submissions.
We do not currently use Google Analytics, Google Site Kit or advertising tracking software.
We do not intentionally use cookies for targeted advertising or behavioural marketing.
If we introduce non-essential cookies or additional tracking technologies in the future, we will update this Privacy Policy and obtain consent where required under UK law.
10. Website Enquiry Forms
Our Request an Estimate form is provided using WPForms Lite.
When you submit the form, the information you enter is processed for the purpose of responding to your enquiry.
Form submissions are configured to generate an email notification to:
enquiries@jraelectricalsw.co.uk
The information is used to assess your enquiry and contact you using your preferred contact method where reasonably practicable.
Submitting an enquiry does not automatically result in your details being added to a marketing mailing list.
Please do not submit confidential financial information, passwords or other unnecessary sensitive information through the form.
11. Your Data Protection Rights
Under UK data protection legislation, you may have the following rights, depending on the circumstances:
- Right of access: To request a copy of the personal information we hold about you.
- Right to rectification: To request correction of inaccurate or incomplete information.
- Right to erasure: To request deletion of your personal information in certain circumstances.
- Right to restrict processing: To request that we limit how your information is used.
- Right to object: To object to certain processing activities.
- Right to data portability: To request transfer of certain information where applicable.
- Right to withdraw consent: Where processing relies on consent, to withdraw that consent at any time.
These rights are subject to applicable legal conditions and exemptions.
To exercise any of these rights, please contact:
enquiries@jraelectricalsw.co.uk
We will respond to valid requests within the time limits required by applicable data protection legislation.
12. Complaints
If you have concerns about how JRA Electrical SW handles your personal information, please contact us first so that we can investigate and respond.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
13. Links to Other Websites
Our website may contain links to external websites or third-party services.
We are not responsible for the privacy policies or data protection practices of websites operated by other organisations.
We recommend reviewing the privacy policies of any external websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, service providers or legal obligations.
Any changes will be published on this page, together with an updated revision date where appropriate.
15. Contact Information
For any questions regarding this Privacy Policy or the processing of your personal information, please contact:
JRA Electrical SW
Owner: James Richard Applewhite
Business type: Sole Trader
Location: Trowbridge, Wiltshire, United Kingdom
Email: enquiries@jraelectricalsw.co.uk
Website: https://jraelectricalsw.co.uk